Vision, Mission & Values


To be a world-class institution in education, research and innovation for the betterment and prosperity of the people in the region.

Strategic Vision

Dubai Business School to be ranked among the top 100 business schools worldwide by 2025; and UD to be ranked among top 100 universities before 2035.


Realizing our vision will require us to:

  • Serve the educational needs of diverse undergraduates, postgraduates and professionals.
  • Produce high caliber graduates.
  • Provide education based on international standards.
  • Provide a stimulating educational environment to prepare future leaders.
  • Engage faculty in pure and applied research focused mainly on the economic development of Middle East & Africa (MEA) Region.


UD is guided by the following core values:

  • Ethical behavior in all aspects of life.
  • Sound citizenship through personal, social and environmental responsibility.
  • Respect for the opinions and beliefs of others.
  • Equal opportunity for all men and women.
  • Continuous improvement in teaching, learning and research.
  • Collective responsibility through teamwork.
  • Maintaining a student-centric approach with a focus on quality.