BBA Degree Majors

BBA Program Objectives and Learning Outcomes

At the end of the BBA program, the student is expected to accomplish the following general and management-specific learning objectives.

General learning objectives

  • Develop the ability to think critically and analytically, and behave and perform ethically across the areas of specialization.
  • Develop a global perspective and adapt to dynamic international and UAE cultural issues in business and management concepts.
  • Apply written and oral communication skills in one’s area of professional interest.
  • Demonstrate competence to effectively utilize information technology.

Management-specific learning objectives

  • Demonstrate knowledge of concepts in business functions in a variety of organizational settings.
  • Synthesize information from the functional areas and apply business theory to practical decision-making situations.
Accounting Learning Outcomes

Students with a BBA in Accounting should be able to:

  • Develop analytical skills and activities to perform the accounting role in various functional areas in business including: finance, marketing, management and information systems.
  • Use Information Technology to effectively perform their accounting role, encompassing all functional areas.
  • Understand the process of decision-making and its implications.
  • Assess existing accounting systems in the UAE and internationally.
  • Understand the ethical dimension of business and accounting.
Finance and Banking Learning Outcomes

Students with a BBA in Finance and Banking should be able to:

  • Comprehend and apply finance and banking theories for analyzing business opportunities in these areas.
  • Develop problem-solving strategies for financial decision-making.
  • Work with corporate houses to further develop their skills.
  • Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.
Management Learning Outcomes

Students with a BBA in Management should be able to:

  • Achieve organizational goals by utilizing human resources, material resources, and financial resources of the organization in the most efficient and effective manner possible.
  • Use their knowledge and skills in handling tasks and responsibilities faced by managers, including but not limited to delegating, communicating, team-building, decision-making, and problem-solving.
  • Perform managerial functions such as strategic planning, organizing, coordinating, leading, and motivating others to meet organizational goals.
  • Understand the complexities of domestic as well as international environments and to develop strategies to remain competitive in terms of cost and quality and to maintain high levels of productivity.
  • Guide organizations to meet challenges of today’s world and adapt to change.
Marketing Learning Outcomes

Students with a BBA in Marketing will be able to:

  • Apply marketing management skills in offline as well as online environments.
  • Develop marketing strategies to meet the needs of the UAE organizational environment.
  • Improve the effectiveness of the marketing function in organizations, using marketing research and information.
  • Design effective segmentation and positioning strategies, using the marketing mix.
  • Demonstrate ability to formulate and assess international marketing strategies.
Human Resources Management Learning Outcomes

Students with a BBA in Human Resources in Management should be able to:

  • Demonstrate skills in all areas of human resources management.
  • Analyze HR systems in the UAE and in international firms.
  • Formulate and Implement HR strategies for competitive positioning of the firm.
  • Evaluate HR systems.
Entrepreneurship Management Learning Outcomes

Students with a BBA in Entrepreneurship Management should be able to:

  • Demonstrate entrepreneurial skills to start small and medium-sized businesses.
  • Develop an effective business plan.
  • Implement and evaluate business plans.
  • Manage venture growth and transition.
Supply Chain and Logistics Management Learning Outcomes

Students with a BBA in Supply Chain and Logistics Management should be able to:

  • Demonstrate management of operations (value-adding) processes (i.e., manufacturing, service production and delivery, distribution, supply etc.)
  • Evaluate skill development that is focused on SCLM, i.e., TQM, continuous improvement, productivity enhancement, time-based competition.
  • Analyze operations decisions such as new product development, supply chain capacity planning, process technology planning, factory automation, and production systems planning.
  • Promote multi-disciplinary research and consultancy with the local business community through standard work-based projects and internship.